When Timing Is Everything: Dave and Susan’s Leap of Faith

Dave and Susan had lived in Park Village since their home was built. They raised their only daughter  in the community—Park Village Elementary, Mesa Verde Middle, Westview High. It was home in every sense of the word.

But their daughter was now 32 with two young children, and facing a number of challenges. She needed help—and she lived in Sonoma, CA … over 400 miles away.

The Dilemma

Dave and Susan needed to sell their Park Village home to buy near their daughter. But the Sonoma market was tight. Inventory was scarce, and good homes were going fast.

When they found the perfect property—in just the right location—they faced an impossible choice: make an offer without selling first, or risk losing the home while they waited.

“We were terrified,” Susan told us. “We couldn’t afford two homes at once. We didn’t know if we could even qualify. But our daughter needed us. We had to try.”

They made a non-contingent offer on the Sonoma home. It was accepted.

Now they had 45 days to sell a home in a market that had shifted significantly from the frenzy of previous years.

Five Days to Market

Dave and Susan’s home had a significant advantage: it was special. A cul-de-sac location with a lush, spacious, and genuinely usable backyard—the kind of outdoor space that’s increasingly rare in Park Village. The layout was excellent, and the home had been well-maintained.

But even special homes were taking longer to sell in 2025. The market had cooled. Days on market had increased. Price reductions were common.

We had no time to waste.

Within five days of Dave and Susan hiring us, we had professional photography completed and the home on the market. Our marketing reached every serious buyer in the area—and beyond.

The Result That Changed Everything

Five days after listing, we received an all-cash offer.

Not just any offer—an offer at a 15% price-per-square-foot premium over the Park Village average. The home sold for $2.2 million, making it one of the top five highest sales in Park Village in 2025.

While the average Park Village home took 39 days to sell, Dave and Susan’s home sold in essentially 10 days from hiring us—four times faster than the market average.

The closing was seamless. Dave and Susan closed on their Park Village home, then closed on their Sonoma home the very next day.

“There was risk, there was stress,” Dave said. “But your team created the environment for success. We’re close to our daughter now. We can help with the kids. We can be there when we’re needed.”

Susan added quietly: “But no one is happier with the outcome than our daughter.”

What This Story Demonstrates

The Enhanced Value Plan is designed for homes that are in good condition but benefit from professional preparation and expert marketing to command maximum buyer attention. Dave and Susan’s home didn’t need $25,000 in renovations and time was of the essence. It needed to be positioned perfectly to capture its premium value quickly.

CRG delivered:

• Rapid execution when timing was critical (market-ready in 5 days)
• Marketing precision that attracted serious, qualified buyers immediately
• Premium pricing in a cooling market (15% above average $/sqft)
• Speed that made the impossible possible (4X faster than average)

Dave and Susan took a leap of faith because their family needed them. CRG’s systems and expertise ensured that leap didn’t end in a crash landing.